Last summer, the company I currently work for introduced eLearning to their training offerings for the first time. I was the developer primarily responsible for converting the text-based materials for instructor-led classroom training into a streamlined, image-heavy eLearning course.
It took a while for the online course sales to gain some traction; the Sales team had to learn that they weren’t selling Powerpoint slides, but interactive modules with animation, video, and professionally recorded sound.
But learn they did. Training has always been a strong revenue source. Look at what happened this year; online course bookings beat out traditional training 3 to 1.
In April of this year, I wrote an article in an attempt to describe what made our eLearning courses so popular and effective.
[box type=”info”] Rule #1: Get the words off the screen![/box]
This information first appeared in the Q2 2013 of IDeaL: Design for Learning, the newsletter of the Society for Technical Communication’s Instructional Design and Learning Special Interest Group.
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Click to read Get The Text Out: Winning over Techs by Using Less Text